Trends every digital marketing agency in Dubai should be aware of

Consumers are surrounded by multiple social media platforms, devices to access these platforms and are exposed to a wide range of products and services on a daily basis. Our digital world is filled with exciting range of products and services that these consumers come across ever minute, every hour, every day! Various trends each digital marketing agency in Dubai should be aware of when dealing with these platforms. A digital marketing agency should be aware of the amount of analytical skills and creativity it takes in providing the right kind of content to your target audience.

1. Facebook and Instagram have taken over the search and e-commerce of Google. Soon people will be looking up for products and services on Facebook instead of Google and seo service company. Facebook has been working on offering online store for small and large businesses to sell their products on Facebook. It is expected that brands will be getting visibility based on search volume and competition. Business through Messenger is another upcoming trend in 2016.
2. Snapchat is including a feature of advertisements with expiry dates. Its just been handful of months that snapchat has taken over the social media and how. Daily, thousands and millions of pics and messages are exchanged from all across the world. With the feature of advertising on snapchat through videos, photos and snaps, few brands have strated marketing their services through snapchat. But 2016 has got a new turn to this trend. Various marketing content can be integrated through Snapchat targeting young crowd. These days real time marketing has become very popular and digital marketing company have faced a real time challenge in living up to their client’s expectations for Snapchat.
3. Reaching out users through Instagram is one of the most trending strategies each digital marketing company in Dubai has well taken care of. Sell any product or service you offer with the right kind of technique and people will come to you. Instagram has also started offering paid promotion to the users. Digital marketing services can be used to the fullest by posting on the appropriate time, day and relevant hashtags.
4. Pay Per Click marketing has been working wonders for various business who want to promote their business online. It is that process that works best for making your content go viral and also helps in seo services. With great content marketing services, your PPC campaign can fetch you desired results.
5. Animated pin for tagging the person based on their interest is another trending feature in 2016. These cinematic pins are set in such a motion that when the users scrolls, animation starts and stops when the scroll stops. This feature ads up to the visuals of this social media platform.
6. Content Remarketing has worked wonders for any digital marketing campaign. In 2016, the trend of online blogs, books, white papers has been growing increasingly and also led to more platforms for remarketing content. Content remarketing is a process of offering people what they are really interested in by diverting them to your site. This is another way of building trust among the visitors based on the kind of content you deliver.